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Maintaining Authentic Communications in a World of AI
Presented by: Victor Cho | Moderated by: Willis Turner, CAE

The world is being flooded with a massive wave of new productivity and communication tools, all claiming to provide marketing and sales efficiency via automation and AI. Unfortunately, many of these tools are being incorrectly deployed in areas where efficiency and effectiveness are being pursued at the expense of authenticity and relationship building. This is not the right trade-off for many areas--particularly in those teams where long-term business relationships are nurtured and expanded. However, it is possible to achieve significant operational efficiency while simultaneously maintaining or even increasing authenticity (if technology is applied correctly). In this webinar we will discuss the state of market, review the pros and cons of different approaches to communication, and share details on an exciting new platform for communicating authentically at scale.

Learning Objectives

Understand the difference between authentic and inauthentic communication in client relationship management, including a high-level overview on the current technologies being used (or misused) in the market

Better understand the pros and cons of the next wave of AI-enhanced communication entering the marketing

Be able spot the difference between authentic and inauthentic communication in these new tools

Understand the trade-off between efficiency, authenticity, and vanity in terms of communication options

The registration deadline is November 18, 2024 at 5 p.m.

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AI4Engineers: Maintaining Authentic Communications in a World of AI